Data Controller

This Cookies Policy applies to the websites malaga.madridartesdigitales.com and ticketsmalaga.madridartesdigitales.com. The other subdomains of madridartesdigitales.com have their own cookies policies.

Both websites are owned and managed by MADRID ARTES DIGITALES, S.L. (“MAD”), Tax Identification Number (CIF) B13964416, with registered office at C/ San Quintín 10, Bajo izquierda, 28013, Madrid, Spain, which acts as the data controller for the data obtained through the cookies on these websites.

Ticket sales are handled via ticketsmalaga.madridartesdigitales.com, a subdomain of MAD operated using technology from VivaTicket, a ticketing platform that acts as a data processor on behalf of MAD. Although the cookies installed there are technically first-party cookies, as they are downloaded from a MAD domain, some of them are set by that provider; these are identified as such in the table below.

The immersive exhibition takes place at the SOHRLIN venue, managed by LABORATORIO DE CREACIÓN ARTÍSTICA, S.L.U., Tax Identification Number B-10.875.946, a company independent of MAD. Only when analytics or advertising cookies are used for joint promotional campaigns for the exhibition will both entities act as joint controllers in accordance with Article 26 of Regulation (EU) 2016/679, the General Data Protection Regulation (“GDPR”). SOHRLIN does not set cookies via this website for its own purposes.

In accordance with Article 22.2 of Law 34/2002 on Information Society Services (“LSSI-CE”), we are making our Cookie Policy available to users of our website and informing them of its contents.

What is a cookie?

Cookies are files containing small amounts of information that are downloaded to the user’s device when they visit our website. The main purpose of cookies is to recognise the user each time they access the website, thereby improving its quality and usability (using identifiers that do not allow the user to be identified as a specific individual). Cookies are essential for the functioning of the internet and websites. They cannot damage the user’s computer or device and, if enabled in their browser settings, they help us to identify and resolve any potential malfunctions on our website.

What types of cookies does this website use?

Our website uses first-party and third-party cookies.

First-party cookies: these are sent from a computer or domain managed by the Data Controller and from which the service requested by the user is provided.

Third-party cookies: these are sent from a computer or domain that is not managed by the Data Controller, but by another entity that processes the data obtained through the cookies.

In turn, cookies can be classified into types, depending on their function or purpose (categories).

Depending on their function, there are various types of cookies, such as:

• Technical or necessary cookies: these are essential for our website to function correctly and include basic features such as identifying the session or granting registered users access to restricted areas. For these reasons, technical cookies cannot be disabled.
• Preference or personalisation cookies: these allow information to be remembered so that the user can access the service with specific features that personalise their experience compared to other users. For example, they may remember the user’s preferred language.
• Analytics or measurement cookies: these allow the data controller to track and analyse user behaviour on websites. The information collected via these cookies is used to measure website activity, with the aim of making improvements based on the analysis of data regarding how users interact with the service.
• Advertising or marketing cookies: these enable the management of advertising spaces and the display of adverts based on the user’s browsing profile, whilst also measuring the performance of advertising campaigns.

Furthermore, cookies can be categorised according to the length of time they remain active:

• Session cookies: these are designed to collect and store data whilst the user is accessing the website and whilst the requested service is being provided; they are deleted at the end of the session.

• Persistent cookies: these are cookies in which the data remains stored on the device and can be accessed for a period defined by the party responsible for the cookie.

  List of cookies used

  Below, we provide users with detailed information about the first-party and third-party cookies that may be installed via our website, together with a brief description, the period for which they remain on your device, and an indication of the party responsible for the cookie where it originates from a third party:

Name	Category	Description	Ownership (Responsible party)	Duration
Retina Display Check	Functional	Check whether the user has a Retina display.	Custom (WordPress/Elementor or theme)	Session
wp-wpml_current_language	Functional	Saves the current language settings (WPML multilingual plugin).	In-house (WordPress + WPML)	Session
VISITOR_INFO1_LIVE	Functional	YouTube measures bandwidth to determine which player interface to use.	Third parties (YouTube/Google)	6 months
ytidb::LAST_RESULT_ENTRY_KEY	Functional	It stores the last search term clicked on YouTube to improve results.	Third parties (YouTube/Google)	It never expires
Google Analytics (general, incluye _ga, _gid, etc.)	Analytics	It collects anonymous data on website usage for reporting and improvement purposes.	Third parties (Google)	365 days (general)
YouTube Stats	Analytics	It records anonymous statistical data from embedded videos.	Third parties (YouTube/Google)	2 years
__hstc	Analytics	Visitor tracking in HubSpot (domain, timestamps, sessions).	Third parties (Hubspot)	6 months
hubspotutk	Analytics	Tracking visitors to identify duplicate contacts in forms.	Third parties (Hubspot)	6 months
_ga*	Analytics	Stores and counts page views (Google Analytics 4).	Third parties (Google)	1 year 1 month 4 days
_ga	Analytics	Track visitors, sessions and campaigns anonymously.	Third parties (Google)	1 year 1 month 4 days
vuid	Analytics	Vimeo collects tracking information for embedded videos.	Third parties (Vimeo)	1 year 1 month 4 days
YSC	Analytics	Tracking views of videos embedded on YouTube.	Third parties (Youtube/Google)	Session
_uetsid	Advertising	Link previous users for Bing Ads (Microsoft Advertising).	Third parties (Bing/Microsoft)	1 day
_uetvid	Advertising	Link previous users for Bing Ads (persistent).	Third parties (Bing/Microsoft)	1 year 24 days
YouTube Version	Advertising	Measures the bandwidth for the player interface (similar to VISITOR_INFO1_LIVE).	Third parties (Youtube/Google)	5 months 27 days
Cookies de VivaTicket	Technical / necessary	Cookies from the ticket sales and booking provider: maintaining the shopping session, shopping basket and payment security. Names and durations to be confirmed by the provider.	Set by the domain itself, as determined by VivaTicket	365 days (general)

Depending on the user’s browsing activity, all or only some of the cookies may be installed.

How can you allow or block cookies?

When you access the website, a cookie notice appears explaining how you can give or withdraw your consent to the installation of cookies. You may, at any time, refuse or configure the use of cookies via the settings screen.

You also have the option to configure your browser to disable or delete cookies at any time, or to clear your browsing data.

Below, we provide information on the main browsers, but if in doubt, please consult your browser’s help menu:

Cookie settings for Google Chrome
Cookie settings for Mozilla Firefox
Cookie settings for Safari
Cookie settings for Microsoft Edge

If your browser is not listed above, please check the options available in your browser.

Please note that you can use private browsing mode in your browser to prevent your browsing history and cookies from being saved.

In addition, Google offers an extension for its Chrome browser to prevent the use of Google Analytics. You can download it via the following link: https://tools.google.com/dlpage/gaoptout

The website also uses cookies on mobile devices. You can change your device’s privacy settings by accessing the iOS or Android privacy settings, where you’ll find instructions on how to manage your preferences.

Please note that if you disable cookies, certain features may not be available.

Updates and changes to the Cookie Policy

This Cookie Policy may be updated in line with legislative or regulatory requirements, or in order to bring it into line with the guidelines issued by the Data Protection Authority. Where there are significant changes to this Cookie Policy, users will be notified either via an information notice on the website or by email for registered users.

Profiling

We use third-party cookies that enable profiling so that we can deliver personalised advertising based on that profile. You can find out more about this in the third parties’ policies (see the links provided in the ‘List of cookies used’ section).

Transfers to third countries

You can find out about any transfers to third countries carried out by the third parties identified in this cookie policy in their respective policies (see the links provided in the section ‘List of cookies used’).

Further information

We are firmly committed to protecting your privacy. If you would like further information, please refer to our Privacy Policy, which details the division of responsibilities between MAD and SOHRLIN, or contact us using the details provided below.

If you would like further information on how we use cookies, you can email us at DPO@madridartesdigitales.com.

Contact Details

For any questions and/or comments regarding our cookie policy and this statement, please contact us using the following contact details:

MAD — Email: DPO@madridartesdigitales.com
MAD — Address: C/ San Quintín 10, Ground Floor Left, 28013, Madrid, Spain.
MAD — Telephone number: +34 910 133 179
SOHRLIN — Email: administracion@sohrlin.com; to exercise your rights, lola@produccionesmerlin.com

Last updated: September 2026

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