{"id":23451,"date":"2023-01-19T15:46:31","date_gmt":"2023-01-19T15:46:31","guid":{"rendered":"https:\/\/leadersofnow.com\/?page_id=23451"},"modified":"2026-09-10T11:23:14","modified_gmt":"2026-09-10T11:23:14","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/malaga.madridartesdigitales.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t
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Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In accordance with Regulation (EU) 2016\/679 on General Data Protection (hereinafter, the \u201cGDPR\u201d) and Organic Law 3\/2018 of 5 December on the Protection of Personal Data and the Guarantee of Digital Rights (hereinafter, the \u201cLOPDGDD\u201d), MADRID ARTES DIGITALES, S.L. (hereinafter \u201cMAD\u201d) provides this Privacy Policy to inform you clearly and transparently about how we collect and process your personal data via the website available at [WEBSITE URL] (hereinafter the \u201cWebsite\u201d) and in relation to the immersive exhibition held at the SOHRLIN venue (M\u00e1laga).<\/p>

We also recommend that you consult our Legal Notice, which sets out the general terms and conditions of use of the Website, as well as our Cookies Policy, where you can find detailed information on the use of cookies and similar technologies.<\/p>

WHO PROCESSES YOUR DATA<\/strong><\/p>

The immersive exhibition takes place at the SOHRLIN venue (M\u00e1laga) through the collaboration of two independent companies: MADRID ARTES DIGITALES, S.L. (\u201cMAD\u201d)<\/strong> and LABORATORIO DE CREACI\u00d3N ART\u00cdSTICA, S.L.U. (\u201cSOHRLIN\u201d),<\/strong> which act as data controllers and as joint controllers with regard to joint processing (Article 26 of the GDPR).<\/p>

Both organisations will be able to access and process users\u2019 personal data within the scope of their respective roles, in accordance with the division of responsibilities set out below. To ensure you always know who to contact, the basic rule is: each organisation is responsible for the data it collects through its own channel, and both are jointly responsible for the shared database relating to the exhibition and their joint campaigns.<\/p>
Treatment<\/strong><\/td>Who is responsible<\/strong><\/td><\/tr>
Buying tickets online via the VivaTicket platform (website, apps and digital operators)<\/td>MAD<\/td><\/tr>
Buying tickets at the on-site ticket office and other sales points within the venue<\/td>SOHRLIN<\/td><\/tr>
User registration and handling of enquiries made via this website<\/td>MAD<\/td><\/tr>
Merchandise shop and photo booth<\/td>MAD<\/td><\/tr>
Catering (food and drink) at the venue<\/td>SOHRLIN<\/td><\/tr>
CCTV surveillance of the premises<\/td>SOHRLIN<\/td><\/tr>
Shared database for the exhibition and joint promotional campaigns<\/td>MAD y SOHRLIN, como corresponsables (art. 26 RGPD)<\/td><\/tr><\/tbody><\/table>

MAD and SOHRLIN have entered into the relevant joint controller agreement regarding joint processing, which transparently sets out the roles and responsibilities of each party. You may request the key details of this agreement via the contact channels listed below.<\/p>

The collaboration between MAD and SOHRLIN does not constitute a partnership, a temporary consortium or a joint venture: apart from joint processing, each entity decides independently on the data it processes.<\/p>

CONTACT DETAILS<\/strong><\/p>

For the purposes of exercising the rights set out in Articles 15 to 22 of the GDPR, as well as for any queries relating to the processing of personal data, data subjects may contact us via the following channels:<\/p>

MADRID ARTES DIGITALES, S.L. (hereinafter, \u201cMAD\u201d)<\/strong>
Registered office: C\/ San Quint\u00edn 10, Ground Floor Left, 28013, Madrid, Spain.
Tax Identification Number (CIF): B13964416
Email: DPO@madridartesdigitales.com
Telephone: 910 133 179
Registered in the Madrid Commercial Register: volume 45357, folio 210, entry 1, page M-797910<\/p>

LABORATORIO DE CREACI\u00d3N ART\u00cdSTICA, S.L.U. (hereinafter, \u201cSOHRLIN\u201d)<\/strong>
Registered office: C\/ Nereo 3, 29004, M\u00e1laga, Spain.
Tax Identification Number (NIF): B-10.875.946
Email: administracion@sohrlin.com
Telephone: 618 464 820<\/p>

With regard to joint processing, MADRID ARTES DIGITALES, S.L. acts as the main point of contact, without prejudice to the data subjects\u2019 right to contact any of the joint controllers. If you contact the wrong entity, we will forward your request internally to the relevant party and inform you accordingly.<\/p>

SCOPE OF THE POLICY<\/strong><\/p>

The purpose of this Privacy Policy is to inform you about the processing of your personal data when you access and use this Website, purchase tickets, make use of the Exhibition\u2019s services or interact with us by any other means. We recommend that you read it alongside the Legal Notice and the Cookies Policy.<\/p>

HOW WE USE YOUR DATA<\/strong><\/p>

We process your personal data (first name, surname, email address, telephone number and any information necessary for the management and maintenance of our services) for the following purposes:<\/p>

  • CONTRACTUAL:<\/strong> (i) for the sale of tickets, passes, season tickets and accreditation, as well as for the management of any aspect relating to the event; (ii) for the management of your user registration.<\/p><\/li>

  • CONSENT:<\/strong> (i) any marketing and commercial activities carried out via any medium, including digital channels; (ii) to respond to and appropriately manage enquiries, comments, incidents or suggestions from Users made via the channels provided on the Website; and (iii) the processing of your personal data for recruitment and casting processes.<\/p><\/li>

  • LEGITIMATE INTEREST:<\/strong> (i) to send recommendations for products and services, taking into account those you have purchased in the past, (ii) also for the prevention, investigation and detection of fraud; (iii) to respond to enquiries you send us; (iv) to ensure the proper use of our services, preventing any unlawful use or use contrary to our policy, values or current legislation; and (v) to manage suggestions, complaints and enquiries regarding products and\/or services purchased via our website.<\/p>

    The data subject may object at any time to processing based on legitimate interest, particularly that relating to post-contractual marketing.<\/p><\/li><\/ul>

    • LEGAL OBLIGATION:<\/strong> (i) To comply with legally established obligations, as well as to verify compliance with contractual obligations, including the prevention of fraud<\/p>

      Commercial communications regarding the exhibition organised jointly by MAD and SOHRLIN will be sent in a way that clearly identifies both organisations and allows you to manage your preferences or unsubscribe at any time, with effect for both.<\/p>

      HOW LONG WE PROCESS YOUR DATA<\/strong><\/p>

      The retention period for personal data will vary depending on the service you contract. In any case, your data will be retained for the duration of the business relationship. Once this has ended, we will keep your data blocked for the limitation periods of any obligations that may have arisen from the processing and\/or the applicable legal time limits, and it will remain available to the competent authorities to address any potential liabilities arising from the processing. By way of example and without limitation, the following time limits will be used as a reference:<\/p><\/li><\/ul>

      • Contact details and details for sending marketing communications (newsletter): We will retain these details until we receive notice that you have withdrawn your consent to receive electronic marketing communications and the newsletter.<\/li>
      • Documents relating to personal obligations for which there is no limitation period: 5 years (Article 1964(2) of the Civil Code).<\/li>
      • Account books, correspondence, documentation and supporting documents relating to the business: 6 years (Article 30 of the Commercial Code).<\/li>
      • Documentation relating to tax obligations: 4 years (Articles 66 to 70 of Law 58\/2003 of 17 December, the General Tax Law).<\/li>
      • Documents relating to compliance with social obligations: 4 years.<\/li>
      • Documents relating to compliance with data protection obligations: 3 years (Article 78 of the LOPDGDD).<\/li>
      • CCTV footage: 30 days.<\/li><\/ul>

        The data in the exhibition\u2019s shared database will be retained only for the duration of the collaboration and for the authorised purposes, and will be deleted or blocked in accordance with the above timeframes once the collaboration has ended.<\/p>

        HOW YOU CAN EXERCISE YOUR RIGHTS<\/strong><\/p>

        As the data subject, you have control over your personal data. In this way, we also ensure that the information we process is accurate and truthful.<\/p>

        The rights you may exercise are those recognised under current legislation, including:<\/p>

        • Right of Access:<\/strong> you may check whether we are processing personal data relating to you.<\/li>
        • Right to Rectification and Erasure:<\/strong> you may access your personal information and request the rectification or erasure of your data where it is inaccurate or where you consider it is no longer necessary for the purposes for which it was collected.<\/li>
        • Right to Object:<\/strong> you may object to the processing of your data, unless, for compelling legitimate reasons or in the exercise or defence of potential claims, we keep it duly blocked for the relevant periods whilst legal obligations remain in force.<\/li>
        • Right to Restriction of Processing:<\/strong> you may request that the processing of your personal information be restricted whilst the accuracy or lawfulness of your data is being challenged and during the exercise or defence of any potential claims or legal proceedings.<\/li>

        • Right to Data Portability:<\/strong> you may request that the data you have provided to us be transferred to another data controller in certain circumstances.<\/p>

          You may exercise your rights free of charge.<\/p>

          These rights may be exercised in several ways:<\/p>

          By sending a written communication to the postal address of the relevant data controller as set out in the table in the first section.
          By sending an email to DPO@madridartesdigitales.com (MAD processing and joint processing) or to lola@produccionesmerlin.com (SOHRLIN processing).<\/p>

          If your request relates to the shared database or a joint campaign, you need only contact either of the two organisations.<\/p>

          HOW CAN I LODGE A COMPLAINT WITH THE SUPERVISORY AUTHORITY?<\/strong><\/p>

          If you believe there is a problem with the way your data is being handled, you may address your complaints to the postal address of the relevant data controller, as stated in the header, or to the relevant data protection supervisory authority; in the case of Spain, this is the Spanish Data Protection Agency, via its website: www.aepd.es.<\/p>

          WILL MY DATA BE DISCLOSED TO OTHER RECIPIENTS?<\/strong><\/p>

          We guarantee that your data will only be disclosed to:<\/p><\/li>

        • Relevant public bodies, the Tax Authority, State law enforcement agencies, judges and courts, where there is a legal obligation to provide such information.<\/p><\/li>

        • Financial institutions in the event that the services provided are financed.<\/p><\/li>

        • MAD and SOHRLIN, between themselves, exclusively to the extent necessary for access control, capacity management, the reconciliation of ticket sales and the implementation of the collaboration, in accordance with the allocation described in this policy.<\/p><\/li>

        • Third parties necessary for the provision of the contracted service: ticket sales and issuing platforms (including VivaTicket as an online ticketing service), payment gateways, the operator of the merchandise shop and the photo booth, transport companies, call centres, subcontracted professionals, etc.<\/p>

          Under no circumstances will your personal data be shared with third-party companies without complying with the legally established requirements.<\/p><\/li><\/ul>

          Where we work with suppliers who may have access to your data and who will process such data on behalf of MAD or SOHRLIN (as is the case with VivaTicket, which operates the online ticketing platform on behalf of MAD), the selection of suppliers will be subject to a thorough compliance verification process, with the aim of ensuring adequate control over data protection. The relevant contract will be entered into, in accordance with Article 28 of the GDPR, under which these suppliers undertake to implement appropriate technical and organisational measures and to process personal data solely in accordance with the documented instructions of the data controller or joint controllers.<\/p>

          If any of the data processors are located outside the European Economic Area, Standard Contractual Clauses will be entered into with them, which will provide adequate safeguards and protect, at all times, any access that such third parties may have to your data.<\/p>

          SECURITY<\/strong><\/p>

          We maintain the highest levels of security required by law to protect your personal data against accidental loss and unauthorised access, processing or disclosure, taking into account the state of the art, the nature of the data stored and the risks to which it is exposed. When we receive your data, we use rigorous security procedures and measures to prevent any unauthorised access. The actions described in this section, which are designed to ensure an appropriate level of security in relation to the identified risk, will include, where necessary, the following measures:<\/p>

          • Pseudonymisation and encryption of personal data.<\/li>
          • Measures capable of ensuring the ongoing confidentiality, integrity, availability and resilience of processing systems and services.<\/li>
          • Measures capable of restoring the availability of and access to personal data promptly in the event of a physical or technical incident.<\/li>
          • A process for the regular verification, evaluation and assessment of the effectiveness of the technical and organisational measures to ensure the security of processing.<\/li>
          • Periodic assessment of the risk of accidental or unlawful destruction, loss or alteration of personal data transmitted, stored or otherwise processed, or unauthorised disclosure of or access to such data.<\/li>

          • Measures to ensure that any person acting under the authority of MAD or SOHRLIN and having access to personal data may only process such data in accordance with their instructions.
            Role-based access and traceability in relation to the shared database, so that each organisation accesses only the information necessary for authorised purposes.<\/p>

            CONFIDENTIALITY<\/strong><\/p>

            Any personal data that may be collected will be treated with absolute confidentiality; we undertake to maintain secrecy regarding such data and guarantee our duty to safeguard it by taking all necessary measures to prevent its alteration, loss and unauthorised processing or access, in accordance with the provisions of applicable legislation.<\/p>

            VIDEO SURVEILLANCE OF THE PREMISES<\/strong><\/p>

            Video surveillance systems are in place in certain areas of the premises for the purpose of ensuring the safety of people, property and facilities, as well as to enable the proper management and control of events and the services provided.<\/p><\/li><\/ul>

            The images captured are processed by LABORATORIO DE CREACI\u00d3N ART\u00cdSTICA, S.L.U. (SOHRLIN), in its capacity as the owner and manager of the Space and the data controller. Where the technical management of the system is entrusted to an external provider, the latter shall act as a data processor, in accordance with the provisions of Article 28 of the General Data Protection Regulation (GDPR), and the relevant contract has been formalised to ensure compliance with data protection regulations.<\/p>

            The processing of images is carried out in a proportionate manner and limited to the stated purposes, and the video surveillance systems are duly signposted, in accordance with current legislation, informing data subjects of the existence of the processing, the data controller and how to exercise their rights.<\/p>

            The footage will be retained for a maximum period of 30 days, unless it needs to be retained for longer to address potential legal liabilities or at the request of the competent authorities.<\/p>

            Data subjects may exercise their rights of access, erasure, restriction or objection in relation to this processing by contacting SOHRLIN via the contact channels set out in this policy.<\/p>

            PHOTOGRAPHS AND VIDEO RECORDINGS AT THE EXHIBITION<\/strong><\/p>

            If, during your visit, you use the photo booth or similar services, your images will be processed solely for the purpose of providing you with that service and delivering the results to you, in accordance with your request, and will be retained for the period strictly necessary for that purpose.<\/p>

            At press events, openings and promotional events, general photographs and recordings may be taken. This will be indicated by appropriate signage and, where required, consent will be sought from identifiable individuals.<\/p>

            ACCEPTANCE AND CONSENT<\/strong><\/p>

            We inform you that the processing of your personal data will be carried out in accordance with the terms and for the purposes described in this Privacy Policy, on the legal bases indicated in each case. Where processing requires your consent, we will request it specifically, freely, in an informed manner and unequivocally before proceeding.<\/p>

            CHANGES TO THE PRIVACY POLICY<\/strong><\/p>

            MAD and SOHRLIN reserve the right to amend this policy to bring it into line with new legislation or case law, as well as with other industry practices. In such cases, the changes made will be announced on this page a reasonable time before they come into effect.<\/p>

            This version of the Privacy Policy corresponds to the one published at the start of the collaboration in M\u00e1laga and came into force in September 2026. Please use the designated contact channels for any enquiries regarding this matter.<\/p>

            Last revised: September 2026<\/p>

            \u00a92026 MAD Artes Digitales \u2013 All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Privacy Policy In accordance with Regulation (EU) 2016\/679 on General Data Protection (hereinafter, the \u201cGDPR\u201d) and Organic Law 3\/2018 of 5 December on the Protection of Personal Data and the…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-23451","page","type-page","status-publish","hentry"],"yoast_head":"\nPrivacy Policy - M\u00e1laga MAD Artes Digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malaga.madridartesdigitales.com\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - M\u00e1laga MAD Artes Digitales\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy In accordance with Regulation (EU) 2016\/679 on General Data Protection (hereinafter, the \u201cGDPR\u201d) and Organic Law 3\/2018 of 5 December on the Protection of Personal Data and the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/malaga.madridartesdigitales.com\/en\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"M\u00e1laga MAD Artes Digitales\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:23:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/malaga.madridartesdigitales.com\\\/en\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/malaga.madridartesdigitales.com\\\/en\\\/privacy-policy\\\/\",\"name\":\"Privacy Policy - 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